The Story

This is Mimm. Where to begin…


My name is Nathaniel Coltrane Wilson and I am the Founder of Mimm. I opened up Mimm as an independent clothing shop back in 2011 in Hockley, the creative realm of Nottingham city centre. All those years ago, I just wanted to create a place where people could come together through their shared passion of music, fashion and art.


Almost 10 years later, the Mimm family is vibing and our community continues to grow. Over the last decade, we have brought together legendary musicians spanning many genres, from the likes of Bonobo to Yazmin Lacey. We have set up our own radio station, showing love and support for local artists in the city and have provided a platform for upcoming artists to show off their talents in the forms of limited edition Streetwear and prints.


As Mimm stands today, we have expanded our premises to include an open collaborative space in the heart of the city. We believe we can all create and elevate when we collaborate - and our doors are always open if you want to get involved.


This year, in support of the people and building a better future for all, we have upgraded all our clothing materials to ethically sourced, sustainable fabrics made in fair wear factories. This change now aligns us with our ethos, and the level of respect and care we feel for our global community and the earth we all call home.
Mimm stands for ‘Music is my Motive’ and music really is a huge source of inspiration and the driving force behind the brand. We stand with the creatives, the artists, the musicians, and believe they are all essential to a healthy community. 


As part of the Mimm collective we have been blessed to meet and mentor some of Nottingham’s finest, from musicians like Ella Knight to artists like Matt Vardy. When you buy your garms from Mimm, that money goes back into enriching the community through our creative agency of talented artists and entrepreneurs.
So there you have it. At the heart of Mimm we have the music, the fashion and the art but the soul of the movement comes from the family we have built through creative collaboration and a shared passion for connection and positive change.